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Friday, January 21, 2011

Corporate profile

Canadian Tire Corporation offers goods and services that meet life’s everyday needs. They are a proud Canadian company employing 58,000 people under one of the nation’s most-trusted brands, the iconic red triangle.
Canadian Tire’s competitive advantage is created through the power of these five businesses, which exemplify there vision to create sustainable growth by being a national champion and Canada's most trusted company. They will grow from there strengths – leveraging there brands, core capabilities, assets and extraordinary people.
Canadian Tire will now channel its efforts to its core business – Canadian Tire Retail – as the main engine of They are focused on delivering excellence in value, customer service and innovation.
Canadian Tire Retail (CTR) is Canadian Tire’s core business and one of  Canada’s most-shopped general merchandise retailers with 482 stores across the country serving over 180 million customers a year. CTR is the Canadian market leader in each of its three main product divisions: Automotive, Home and Leisure. CTR stores are operated by Dealers who are independent business owners.
 
PartSource is a chain of 26 franchise and 61 corporate specialty automotive stores staffed by experts catering to serious do-it- yourselfers and professional installers.By enhancing our breadth of capabilities and reaching a broader spectrum of automotive customers, PartSource plays a critical role in reinvigorating our focus on the automotive sector.
            
Canadian Tire Financial Services Limited ("CTFSL") is a wholly owned subsidiary of Canadian Tire Corporation, Limited and is primarily engaged in marketing and promoting Canadian Tire branded financial products and services. CTFSL is the parent company of Canadian Tire Bank. Canadian Tire Bank issues the Canadian Tire Options® MasterCard®, among other credit cards, with currently over 4 million accounts. The Options MasterCard is accepted at over 24 million locations worldwide, and offers Canada's oldest and most recognized loyalty program, Canadian Tire 'Money' On The Card®. In addition, Canadian Tire Bank offers high interest savings accounts, tax free savings accounts and GICs and CTFSL operates the Canadian Tire Roadside Assistance® program.  
  
               
Canadian Tire Petroleum (Petroleum) is one of Canada’s largest independent gasoline retailers with 272 agent operated gas bars, 267 convenience stores and kiosks and 73 car washes. Petroleum builds customer loyalty by distributing Canadian Tire ‘Money’® to use in CTR stores and supports the growth of Financial Services creditcards.
 
Mark’s Work Wearhouse® (Mark’s), known as L’Équipeur® in Quebec, is one of Canada’s leading apparel retailers with 378 stores across Canada. Under the Clothes That Work® banner, Mark’s sells men’s and women’s work, work related, casual and active-wear clothing and footwear as well as health care and business-to-business apparel. 

Slogans


  • 1970s: "It's for people like you"
  • 1980s: "There is a lot more to Canadian Tire than tires"
  • 1992: "There is a lot more for a lot less"
  • 1997: "Canadian Tire, still the right place"
  • Various Christmas seasons: "Give like Santa, save like Scrooge" or "Scrooge-Approved Prices"
  • 2001: "Let's Get Started", which used the song "I'll Start With You" (released in 1992 by former Highway 101 lead singer Paulette Carlson)
  • 2006: "______ Starts at Canadian Tire", with the blank filled with various seasons (such as "Summer" or "The Holidays") or situations ("Home Improvement", "Spring Cleaning", "Car Care").
  • 2008: "For Days Like Today"

Canadian Tire JumpStart Commercial

canadian tire Ad ( rust proofing)

QUEBECERS' SURPRISING WINTER HABITS UNCOVERED BY CANADIAN TIRE IN NATIONAL SURVEY


Credit cards, snowballs and blankets key tools in living through Canadian winter
TORONTONov. 17 /CNW/ - In a national survey released today by Canadian Tire, Quebecers identified their unusual winter driving habits, with 10 per cent using kitty litter to gain traction on ice; 14 per cent using a credit card to scrape ice off their windshield; and 27 per cent using sandbags or weights in their trunk to prevent fishtailing. Quebecers take an equally peculiar approach to keeping their windshields clear, with over half (54 per cent) throwing snow to clear them off and four per cent admitting they have wrapped their vehicle in a blanket before an expected snowfall to reduce time spent with a snow brush.
"Canadian Tire knows our lives don't stop when winter weather hits," says Andrew Davies, vice-president, automotive for Canadian Tire. "Being properly ready for winter driving with things like winter tires, a collapsible shovel, roadside safety kit, winter windshield washer fluid and snow brushes instead of depending on kitty litter and a credit card, will make your winter travels easier and safer."
More than half of Quebec drivers (62 per cent) claim they are fully prepared for winter driving. Yet, at the time of the survey, just less than half (48 per cent) of drivers had installed their winter tires, just weeks away from the December 15 deadline. Thirty-eight per cent of Quebec drivers feel incorrectly that installing two winter tires instead of four is better than nothing; while just over half (51 per cent) believe that tire tread depth makes the most difference in winter road handling safety, when in reality, the rubber compound found only in winter tires is the most important factor in providing optimal traction and control on the road.
However, Quebec drivers were the most knowledgeable in the country when asked about the life of winter tires - 61 per cent knew the life span is three years versus just 44 per cent in the rest of the country. Still, 29 per cent of drivers in Quebec thought winter tires will last for five years. The 2010 season marks the third anniversary of the winter tire law, which means drivers should inspect their tires before installation to ensure they are road-worthy, and replace them if necessary.
Additional survey findings:
  • In Quebec, installing winter tires is mandatory by law, whereas:
    • Despite already having snowfalls this year, 58 per cent of Alberta drivers are not planning to install winter tires and only 15 per cent had installed their winter tires at the time of the survey
    • 49 per cent of drivers in Saskatchewan and Manitoba are not planning to install winter tires; 18 per cent said they feel winter tires are not a necessity
    • 43 per cent of Ontario drivers are not planning to install winter tires
  • When it comes to clearing off their cars this winter, Quebecers scored higher than the rest of the country for being prepared: 89 per cent report they have a snow brush, 86 per cent have an ice scraper and 88 per cent have winter windshield washer fluid in their cars
  • Trunk essentials, such as a roadside safety kit (37 per cent) and jumper cables (47 per cent) were found in under half of vehicles in Quebec
  • Quebec drivers most want to receive a GPS system (21 per cent) this year as a gift, followed by winter tires (12 per cent)
About Canadian Tire
Canadian Tire Corporation, Limited (TSX: CTC.a, CTC), is one of Canada's most shopped general retailers with 482 Canadian Tire stores across the country. Our core retail and automotive operation is strengthened by PartSource, an automotive parts specialty chain; Canadian Tire Petroleum, one of the country's largest independent retailers of gasoline; Mark's "Clothes That Work," a leading retailer of men's, women's and work apparel; and Canadian Tire Financial Services, which has issued over four million Canadian Tire MasterCard credit cards. More than 58,000 Canadians work across Canadian Tire's organization from coast-to-coast in the enterprise's retail, financial services and petroleum businesses.
About The Survey
From November 3 to November 8, 2010, Angus Reid Public Opinion conducted an online survey among 2,060 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

Canadian Tire Jumpstart receives prestigious award from The Canadian Institute of Child Health

TORONTONov. 18 /CNW/ - The Canadian Institute of Child Health (CICH) is pleased to award Canadian Tire Jumpstart Charities the 2010 Corporate Award for its Canadian Tire Jumpstart program. The award recognizes broadly-based programs that support the health and well-being of children in Canada and their families.
"We are very honoured to receive this award. Today in Canada, one in three families cannot afford to enroll their child in a sport or recreation activity. The Jumpstart program is dedicated to changing that statistic," said Dan Thompson, President, Canadian Tire Jumpstart Charities.
Canadian Tire Jumpstart is helping kids in communities everywhere - including Ottawa, where breakthrough programs, such as Jumpstart I love to Skate, are giving kids the opportunity to participate. The program is a partnership with the City of Ottawa and the Ottawa Senators that will teach 400 children from families that are new to Canada how to skate. "When kids are active, their lives become richer. They grow as individuals. They build self-confidence and greater self-esteem. These are benefits that can last a lifetime," continued Thompson.
Launched in 2005, Canadian Tire Jumpstart is a national, charitable program that helps financially disadvantaged kids participate in organized sport and recreation by covering registration, equipment and/or transportation costs.
"We are well aware of the importance of access to recreation and sports for all children and youth in Canada, and the difference it can make in the life of a child," said Dr. Robin Moore-Orr, Chair, Canadian Institute of Child Health, Board of Directors. "Canadian Tire Jumpstart has helped thousands of children who otherwise could not participate."
Thompson says he "is very thankful for the on-going generosity and support from customers, employees, dealers, vendors and Canadian Tire Corporation who made it possible for Jumpstart to help more than 270,000 kids in just five short years."
The Award will be presented at the annual The Crayons & Cravats Gala this evening in Ottawa. The Gala is an annual fundraising event that supports CICH's efforts to promote and protect the health and well-being of each and every child and youth in Canada. The Gala is held annually in celebration of National Child Day which is recognized and celebrated around the world.
Since 1977, the Canadian Institute of Child Health has made a difference to the health of Canada's children. From research and policy recommendations to community development and resource building, the Institute has touched the life of virtually every child in Canada.
For further information:
Janice Sonnen
Canadian Institute of Child Health
(613) 230-8838, ext. 223
jsonnen@cich.ca
Adrienne Alexander
Canadian Tire Corporation
416-480-3507
adrienne.alexander@cantire.com

Canadian Tire customers can now scan barcodes with smartphones to access product information and more